Economic Reporter : Export markets of the Bangladesh’s multinational electronics brand ‘Walton` have been expanding very rapidly. Recently, a Middle East country ‘Yemen’ was enlisted in the list of importing countries of Walton made fridges.
Last month, Walton for the first time shipped out a large volume of fridges to a local brand of Yemen under the OEM (Original Equipment Manufacturer). This month, the second shipment of Walton made fridges, including huge power efficient glass door refrigerator and beverage cooler, was completed.
Edward Kim, President of Walton’s International Business Unit (IBU) said, “We set a target of bagging US$ 1 billion earnings from the export of various sorts of electronics and electrical appliances and spare parts by 2028.”
To meet this target, he said that they are trying to nurture brand presence in the international market through sustainable partnership with customers while focusing on OEM (Original Equipment Manufacturer) business to drive the business volume and also to enhance our product quality management which is an assurance to customers.
Walton believes that these two approaches along with the new concept and innovation will make Walton as a global player in step by step, he added.
Some uniqueness, including products of state-of-the art technologies, world-class quality, wide ranges of designs and colours, and price competitiveness, helped Walton made fridges expand its global market rapidly, he noted.
Production and supply of global standard fridges as per the requirement, given by the importers, are resulted in achieving the faith of the Yemen’s business partner, he said adding that thus, Walton got two export orders from the Yemen’s local brand just within a month.
Uday Hakim, deputy executive director of Walton Group, said, they focused on expanding the global market and strengthening its international business unit.
Walton is setting up global product research and development centers and branch offices in many countries including Germany, United Kingdom, China, UAE, Taiwan and Thailand, he said adding that they are recruiting global export talents.
Md Roqibul Islam, additional director of Walton International Business Unit, said, Walton is taking part in various international business seminars and fairs in abroad with the aim of expanding the export market.
Recently, Walton participated in Canton Fair in China, Lagos Fair in Nigeria, Electronics Fair in UAE, Chillventa Exhibition in Germany, he said.
We have intended to participate one of the largest fairs of electronics and home appliances named ‘IFA Fair’ in Berlin, Germany and ‘CSE Fair’ in Las Vegas, he noted.